Evolution of Gillette Razor Blades Essay Example for Free

Evolution of Gillette Razor Blades Essay Marketing, design and innovation is the study of how an organisation’s competitive advantage forte is indomitable and shaped by its marketing, design and innovation prowess. In addition, it is as a critical factor to the growth and success of the organisation and to the global community. This study seeks to reconnoitre the Gillette’s Power Razor through the lens of organisational marketing, design and innovation. It will look at the way in which Gillette Power Razor and its brand prospers in those areas and how it impacted on the competiveness in the marketplace. The objectives of the study are, firstly to display how the characteristics of the Gillette Power Razor have evolved over time to meet customer’s needs. To show the benefits and value derived by the users. To show the uniqueness of its design elements. Finally, to show the Gillette’s brand appeal in contemporary markets. In this research the investigator will be taking the view of epistemology. The investigator selected the Gillette power razor as the product to critique within the context of marketing, design and innovation. The razor took a very long time to evolve into its present multidimensional use. Therefore, true innovation always begins by investigating the historic footprint. Analysis will be used shows how the characteristics of the item has altered over time what drove the changes in the market and which it exists from the benefits and value derived by the clients, customers or recipients. Furthermore, the uniqueness of its design elements – shape, colour, design, imagination, relevance and usefulness. Finally, its appeal as brand in contemporary markets. In industry, methods and tools are developed on how to organize and manage innovation processes with the objective to better control added – value, cost and risk. † Additionally, Marketing is the process of determining customer needs and wants and then providing customers with goods and services that meet or exceed their expectations (Nickels et al, 2002). Nevertheless, the Danish Government describes design as â€Å"the power to make products and services more attractive to customers and users, so they are able to sell at a higher price by being differentiated from the competition by virtue of new properties, values and characteristics. Marketing, design and innovation is the study of how an organisation’s competitive advantage forte is indomitable and shaped by its marketing, design and innovation prowess. In addition, it is as a critical factor to the growth and success of the organisation and to the global community.

A Rose for Emily by William Faulkner Essay -- feminists feminism

A Rose for Emily A Rose for Emily by William Faulkner is a unique piece of literature. It has a plot which seems somewhat bland, and it is not particularly exciting. However, the ending is quite suprising, and for me it made the story worth reading. I think there are some interesting aspects of this story if you look at it from a feminist point of view. The feminist movement has attempted to elevate the status of the woman to a level equal with men. Feminists have fought for the right of women to be free from the old social restraints which have been in place for so long. A feminist believes a woman should be strong and independent. In some ways the main character, Emily, is this kind of woman, but for the most part she is portrayed as weak and fragile. Throughout the stor...

American Off-Shore Drilling: Crisis or Fortune Essay

Living within a country that thrives off of technology creates an infinite demand for power. From the extensive automobile power structure to the agricultural industry that America is reliant on, oil and natural gas are specifically necessary to make this part of the â€Å"go ‘round†. Within the gulfs, seas, and oceans that surround the United States of America lies illimitable amounts of natural oils, which are nestled in the crust of the earth. Over the years, the retrieval, refining and use of this natural resource has been controversial for a mass variety of reasons, both sides presenting substantial reasoning as to the pros and cons to off-shore oil and natural gas drilling. Each American must determine their opinion once reviewing both sides of this issue. What cost is America willing to pay to grow in power at the world’s expense, or what amount of power is America willing to do without in order save the earth? Off shore drilling is too vital to America’s economy to be done away with and due to advances in technology, it has become safer for both the environment and its inhabitants, more reliable, pragmatic, and affordable to both the manufacturers and consumers. Oil and natural gas companies such as Chevron, BP, and PennEnergy support the lives of millions upon billions of people through the natural gas and oil they drill from below the water of the oceans surrounding America. These companies are essential to let America be self-reliant in terms of power. As stated by Gingrich, the U. S. spends $700 billion dollars each year on foreign oil imports. (148) The United States are more than capable to support themselves through the amount of natural resources available within it’s territory. â€Å"America is suffering from an artificial energy crisis that is also a dangerous national security crisis- artificial, because America is gifted with enormous reserves of energy; dangerous, because it makes us vulnerable to unreliable and potentially hostile countries. † (Gingrich, XI) Statistics show that there is an estimated 18. 2 billion barrels of oil and 85. 7 trillion cubic feet of natural gas that could safely extracted from US area. (Gingrich, 139) The resources are readily available and by keeping commerce within national borders, a country will continue to support its economy. Becoming dependent on other countries for items that are readily available within the borders is a complete waste. The United States government has put an extremely severe lock on more than eighty percent of all available area to conduct off shore drilling within the federal borders. Gingrich, 14) With rising prices, off shore drilling would be an intuitive choice on congress’ part that would create more job opportunities, more products available to export, and certainly more stability in the energy crisis. The Scotsman newspaper published a statement that said that the off shore drilling industry would supplement â€Å"enormous opportunities† worldwide. With advances in technology, â€Å"Subsea processing, separating, compressing, and pumping are on the leading edge of offshore production technology, especially for deep and ultra deepwater and also harsh environments. (Kliewer, 1) The last major oil spill to occur within the Gulf of Mexico was in 1980. It is also fact that ninety-five percent of the oil that is found within the gulf is not caused by human activity at all. Being that oil is a natural resource and readily available right below the surface, the majority of all oil comes naturally from the earth’s crust on its own. (Gingrich, 99) From the late twentieth century to today, companies have made it a personal goal to make their business as environmentally safe as possible, which benefits all parties involved. There are still continuous efforts to perfect this industry. Oil and natural gas companies believe that the use of technology and innovation and incentives will make it unnecessary to raise taxes to clean up the environment. (Gingrich, 145) These companies want to work with conservationists and environmentalists to properly balance the extraction of natural resources with the wellbeing of the environment. This mindset portrays how maturely, sagaciously, and efficiently the oil and natural gas companies wish to continue their business. Conservationists and environmentalists believe that offshore drilling is nothing but detrimental to the natural occurrence of earth. Offshore oil drills are immutably harmful to both the flora and fauna of the sea, land, and air from a conservationist’s point of view. Within the northern most division of the United States, Alaska, polar bears are at serious risk that could lead to extinction if and when an oil spill was to occur. â€Å"†¦Oil covered polar bears have little chance to survive spills, because the oil the bears ingest while trying to clean themselves could cause death. † (Polar†¦) Deep offshore drilling projects have been said to lead to the emission of lethal gasses. Drilling in water depths greater than 500 feet releases methane, a greenhouse gas at least twenty times more potent than carbon dioxide in its contribution to global warming. † (Juhaz, 311) When a company goes into an area to drill for oil they must first evaluate the area with sonar machines to determine if there is any amount of oil to be obtained. â€Å"Seismic survey devices and military sonars have been implicated in numerous whale beaching and stranding incidents, including a mass stranding of sixteen whales in the Bahamas in December 2001. (Juhaz, 313) Marine animals and fish have much more sensitive hearing than humans and therefore the sonar machines can damage their ability to attract mates and fend against predators. Environmentalists also scrutinize oil companies for the number of injuries that employees suffer while working on offshore oil rigs. The HSE inspects all oil rigs throughout the gulf. Within the past few years, the number of injuries has dropped a considerable amount. It is believed though, that the only reason these numbers were lower is due to the fact that a smaller number of actual injuries were reported. Low†¦) Seaside communities can also feel the negative effects of oil spills. These communities have no choice in what washes up on their shores, where the majority of their popularity can come from. If an oil spill were to occur, it is not a guarantee that they would receive any compensation for the damages. Costal tourist communities would especially suffer. â€Å"‘If there’s one spill or one disaster, you could destroy us for a very long time. ’† (Juhaz, 314) Not only would their homes and communities be affected, but also their livelihood. Offshore oil and gas companies have exemplary motives, standards, and hopes for their business. Environmentalists constantly attack these companies with verbose denunciation that is often not valid. For instance, Juhasz wrote in his book The Tyranny of Oil that somewhere between 1,500 and 2,000 tons of waste material is released into the water annually. This is misleading and obscure considering that the â€Å"waste material† consists of rock, mud, and minerals, all of which are overly abundant in the oceans without any human interference. 312) Many environmentalists also choose to ignore the fact that oil rigs have become essential and permanent habitats for marine life. â€Å"†¦A growing debate is emerging between those who wish to see the rigs disappear entirely and the ones who believe that doing so would destroy an important habitat. † (Rothbach) Even non-intentionally, the owners of oil rigs are benefitting the environment in which they conduct business. It is very possible that they are doing more good than harm to the fish and plants that they first intruded upon. It seems that environmentalists can be somewhat hypocritical in their attempt to extol their platform. It is clear that environmentalists will fight against offshore drilling no matter what strides are made or facts are presented. The key is working to make a situation that benefits the consumers, companies, communities, and of course the environment. This is a very difficult task at hand but manageable. As mentioned before, oil and gas companies are making noticeable strides in â€Å"going green† to benefit the environment. â€Å"Through creative decision making, solutions can be present themselves in a way that all parties will find reasonable, even if not ideal. (Rothbach) In order to prevent the dispersing of dangerous drilling fluids, companies are working to develop a water based, high alkaline solution of silica-based solutions called silanes. (Nowak) Companies are also working to â€Å"set tight standards on carbon dioxide emissions, it will drive more fuel efficient vehicles, which will in effect reduce our dependence on foreign oil. † (Martin) Also, â€Å"subsea facilities are viewed as a path to bring production to market faster while extending life in the field. † (Kliewer) The country of America is most definitely reliant on energy. With each household having an average of two cars each, fuel is a considerable necessity. (Marlin) Environmentalists try to belittle the need for power that America has. This cannot be done. Power is a need that should be on the top of the list to be addressed. The process of which to obtain it is something that should be done with the environment in mind. With the steps already being taken to create an ideal balance, success is visible on the horizon. With advances in technology it is more than possible for the oil industry to be clean, efficient, and environmentally friendly. â€Å"America could rival-even exceed- the world’s biggest energy powerhouses. † (Gingrich, 39) The offshore oil industry is a gold mine just waiting to be taken advantage of. America has just scratched the surface of its potential below its oceans and seas. Considering the fact, that the advances in safety and efficiency have recently been perfected, the timing is perfect to really dive into the fortune that will take America to the top of the power chain in the world.

My Writing A High School Student - 994 Words

As a high school student, all my writing projects, or essays seemed meaningless. Always following the five-paragraph format, as well as the cheesy â€Å"hook† sentence that I was never good at. Throughout my four years of high school, I never felt my writing was getting any better. Fortunately, in just my first three weeks of college, I feel I have grown more than ever. Receiving more help with my writing, and more feedback than ever before, I’ve grown more confident in my essays, and expressed my appreciation towards real and meaningful writing topics, unlike the ones I had in high school. With high school writing, most of the time I felt trapped and feeling the need to stay within the rules of the five-paragraph essay. As well as the style of writing your teachers want from you on that specific writing assignment, like argumentative, or persuasive. The writing styles would always hold me back, due to the fact that I never felt I had very strong skill writing argumenta tive of persuasive essays. I never felt I could sell myself the way they wanted me to in my writing. Teachers at my high school were consumed with the format of writing following the guidelines of the five-paragraph essay, with your typical intro, body, and conclusion. As long as you followed their guidelines you were handed a good grade if it was everything they wanted to hear. What I have noticed since starting college is that in order to become a great writer, you must enter a conversation. I have not onlyShow MoreRelatedIssues in Teaching Writing1351 Words   |  6 PagesWriting proves daily to be a tool one can use in their own way to express themselves. 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In the writings of â€Å"Hidden Intellectualism,† by Gerald Graff, Graff writes about the limits that are put on students throughout their educational experiences. Graff states, â€Å"People think of someone with poor grades, but with â€Å"street smarts† is a complete waste†(PgRead MoreSkills Needed For The 21st Century Workforce873 Words   |  4 Pagesthat students learn throughout their educational career. Among one of the most important skills that students will gain is the ability to write. They will not only learn the penmanship skills needed to physically put words on a paper, but they will learn how to communicate their thoughts and ideas using those words. Tony Wagner (2008) recognizes â€Å"effective oral and written communication† as one of seven survival skills needed to â€Å"thrive in the new w orld of work† (p. 21-22). Preparing students forRead MoreHow Education Has Changed My Life851 Words   |  4 PagesEducation has been a part of my life ever since I was born. My mother is a teacher, and I have always been in her classroom, and seeing her teaching kids is something I feel I knew I wanted to do ever since I was little. As I grew older, I had a rough time in school. I was identified with a learning disability in the fourth grade which helped me become successful and also made school difficult too. The impact education has had on my life is why I want to become a teacher. My mother has been a teacherRead MoreReflection Paper About Literacy1154 Words   |  5 Pagestable with my grandmother going over my lines. Being only five at the time, receiving the lead role was a huge achievement, and even though it seemed like such an important part of my life, I only remember one segment of a line: â€Å"...cut the wheat†¦Ã¢â‚¬  Although preschool built the foundation of my road to literacy, to reach the reader and writer I am today I had to work hard throughout my academic career, mainly in elementary, middle, and high school. After preschool, elementary school seemed like