Xerox - 1670 Words

Xerox HRM 530 April 24, 2011 Xerox Xerox was originally founded in 1906 as the Haloid Company, which later became Haloid Xerox in 1958 and finally Xerox Corporation in 1961. Xerox currently has 136,000 employees in 160 countries (www.xerox.com/about-xerox, 2011). With over 130,000 employees, human resources is vitally important to the corporation. This paper will examine how human resource professionals can ensure that top organizational leaders encourage managers and employees to follow laws and guidelines. It will also discuss how hiring women and minorities improved Xerox’s profitability. In addition, the changes that Xerox made to become a more attractive employer for women and minorities will be identified. Finally, there will†¦show more content†¦A compilation of these actions allowed Xerox to increase its profitability. An organization’s best advertisement is its employees. When one is proud of where they work and their company values, they will share that information with family, friends and anyone who will listen about the great and diverse organization they work for. This would peak the interest of others who would also like to bring their skills and competencies to Xerox. Next, customers are more likely to purchase products and services from people who look like them. So to have a diverse workforce would mean that people from all walks of life and nationalities will patron your company. Lastly, Xerox was proactive in its attitudes towards diversity and developed programs and initiatives to address it. By promoting an inclusive environment they took steps to alleviate and/or avoid potential complaints and lawsuits related to discrimination in the workplace. All of these action plans added value to the organization. Changes that Xerox Made to Become a More Attractive Employer for Women and Minorities The National Employment Lawyers Association was so concerned about the abuse many workers were experiencing in a work environment filled with discrimination, harassment, and â€Å"capricious† employment decisions (About the Institute - History, 2011, para.1) that they decided to become an advocate â€Å"for employees rights by advancing equality and justice in theShow MoreRelatedXerox And Xerox s Strategy1542 Words   |  7 PagesXerox Fuji Xerox are Leading Document Management Processing Company selling Xerographic products and providing services like Managed Print Services, Business Processing System etc. Xerox was founded in 1906 in Rochester, New York and Fuji Xerox was formed as a Joint Venture between Xerox and Fuji Photo film in 1962. Xerox in partnership with Fuji Xerox is currently the market leader in providing Managed Print Service. The above image shows comparison between Xerox and other players in theRead MoreXerox and Scanners1242 Words   |  5 PagesScanners and Xerox This paper will identify the multiple business pressures on Xerox and describe some of the company’s response strategies. Also it will identify two roles of IT first as a contributor to the business technology pressures and secondly as a facilitator of Xerox’s critical responses activities. Identify the multiple business pressures on Xerox and describe some of the company’s response strategies. In the beginning Xerox with its introduction of the Xerox 914 automaticRead MoreBenchmarking at Xerox4503 Words   |  19 PagesXEROX - THE BENCHMARKING STORY Source link: http://www.icmrindia.org/free%20resources/casestudies/xerox-benchmarking-5.htm The case examines the benchmarking initiatives taken by Xerox, one of the world s leading copier companies, as a part of its Leadership through Quality program during the early 1980s. The case discusses in detail the benchmarking concept and its implementation in various processes at Xerox. It also explores the positive impact of benchmarking practices on Xerox. BenchmarkingRead MoreXerox Essay5974 Words   |  24 PagesAmerican Accounting Association DOI: 10.2308/iace.2011.26.1.219 ISSUES IN ACCOUNTING EDUCATION Vol. 26, No. 1 2011 pp. 219–240 Xerox, Inc. Edward Seipp, Sean Kinsella, and Deborah L. Lindberg ABSTRACT: This audit case examines an interesting real-life instance of financial statement manipulation by a client Í‘Xerox, Inc.Í’ and the related audit failure by the audit firm Í‘KPMGÍ’. The facts of this case are drawn from several SEC Accounting Enforcement and Administrative Proceedings Releases. LearningRead MoreXerox Scandal Essay2789 Words   |  12 PagesXerox Corporation Xerox Corporation is a $16 billion technology and services enterprise that helps businesses deploy smart document management strategies and find better ways to work. It’s intent is to constantly lead with innovative technologies, products and solutions that customers can depend upon to improve business results. Xerox provides the document industry’s broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital pressesRead MoreXerox Co. Diversity1501 Words   |  7 PagesCASE 2 - XEROX QUESTION 1 How would Xerox define diversity? How has its definition changed over the years? In business , diversity has seen action in the managing of human resource as essential capital in fostering businesses at a global scale . Diversity is also seen as a concept where differences can be a powerful resource . Based on the Case facts, Xerox value diversity as the most priceless resource to drive the company towards achieving its goals. According to Xerox Chairman amp; formerRead MoreXerox Case Study1057 Words   |  5 PagesMT5012 2013-02-21 Xerox Case Study Q1. What kind of strategic planning process (bottom-up or top-down) did Xerox follow for its turnaround? What interference can you make about the effectiveness of this approach? I would recognize Xerox’s strategic planning process as a top-down one, considering a lot of emphasis in the case is put on the major change achieved by the CEO Mulcahy. This could indicate that many of the ideas regarding cutting costs and regaining growth descended from one personRead MoreEssay about Xerox714 Words   |  3 Pagesï » ¿1) What is the culture of the organization? It has been said that Xerox has a famously strong culture. It is a culture of integrity, openness, and inclusion. One of the defining characteristics of the Fortune 500 Company is passion. Passion for success, new ideas, customer service and passion within its employees. The Xerox culture is one of commitment to excellence, innovation and sustainability. Xerox operates on its core values of succeeding through satisfied customer, delivering quality andRead MoreFuji Xerox5613 Words   |  23 Pagesfull impact. The case of Xerox and Fuji Xerox gives us a unique opportunity to trace the evolution of such an alliance over a long period of time. We can learn a lot from this experience, and try both to avoid Xerox’s mistakes and copy Xerox’s success. 2 While this case is about a particular type of alliance—a separate enterprise owned by Xerox and Fuji Photo Film— it also contains elements of other types of alliance. The relationship between Xerox and Fuji Xerox, for example, is itself managedRead MoreCulture, Leadership and Staffing at Xerox1726 Words   |  7 PagesCulture, Leadership and Staffing at Xerox Leadership After much reorganization and movement of leadership, Anne Mulcahy took over the helm of Xerox. Anne was a popular 24-year Xerox veteran promoted to president and chief operating officer when her predecessor Thoman was fired. Anne was a straight talker. She was very decisive in her decision making and took responsibility when she made an error. So much so that analysts were astonished Anne when conceded that Xerox had an unsustainable business

Autism Spectrum Disorder ( Asd ) - 1789 Words

Autism Spectrum Disorder Autism spectrum disorder (ASD) is the name for a group of developmental disorders. ASD is a complex disorder and each individual that suffers from it has a unique set of conditions. The symptoms of individuals with ASD vary in severity. (Lilienfeld et al., 2017, p. 603) The autism spectrum includes classical autism, Asperger s syndrome, Rett syndrome, childhood disintegrative disorder, and pervasive developmental disorder not otherwise specified (PDD-NOS). These disorders all involve social and communication difficulties, as well as repetitive behaviours and narrow interests. Considering Autism Spectrum Disorder (ASD) is a neurological developmental disorder, parents and caregivers can detect signs of autism†¦show more content†¦Firstly, autistic individuals have difficulty understanding what is happening around them. The lack of understanding could be dangerous to their own well being and safety. This lack of understanding and awareness is largely d ue to their inability to communicate effectively with others and interpret social cues. Further, this causes autistic individuals a lot of anxiety and insecurity on a day to day basis (Gillot et al. 2001). They try to relieve this stress and anxiety by performing repetitious behaviours (i.e. rocking). In more extreme cases, an autistic individual may also throw tantrums that involve kicking, and biting. This may be hard for their parents, families and caregivers because autism isn’t a physical disability so the public may be quick to judge them for such â€Å"odd† behaviours (Groden et al., 1994). The public may think that the parent isn’t properly controlling their child. As an adult, the autistic individuals’ public tantrums may be attributed to crazy behaviour. This may lead to the individual and his/her family to be isolated (Autism Bedfordshire, 2016). This just increases their already high anxiety and may lead to mental issues such as depression. Ad ditionally, as adults, individuals with ASD are associated with increased risk of violent offending compared with the general population (Langstrom et al., 2009). Furthermore, the inherent variability that exists when considering a spectrum disorder makes it difficult to have one set treatment for theShow MoreRelatedAutism Spectrum Disorder ( Asd )1722 Words   |  7 Pagesin every sixty-eight births are diagnosed with the Autism spectrum disorder in other words (ASD), which is about one percent of the world’s population. And that more than three point five million people in America live with a person who has the Autism spectrum disorder. We all know that Autism is a spectrum disorder in which an abnormality is developed in the brain. It is a long life condition that has no cure for itself. People who have Autism face many difficulties in their communication and theirRead MoreAutism Spectrum Disorder ( Asd )1441 Words   |  6 PagesIntroduction Autism spectrum disorder (ASD) is a hereditary neurodevelopmental disorder. Like many other psychological disorders, it is commonly misunderstood in popular culture. Many allude to it casually, often equating it with crippling social awkwardness and disability when it is in fact a spectrum disorder with many degrees of severity. It is somewhat of an enigma within the scientific community as well; there are many things we do not know about ASD and there is ongoing research to learn moreRead MoreAutism Spectrum Disorder ( Asd )1569 Words   |  7 Pagesdiagnoses for autism spectrum disorder (ASD) occur has seen a dramatic growth in numbers. With diagnoses for ASD increasing, more siblings are also being found to have grown up with a sister or brother with autism spectrum disorder. Previous studies have shown no consensus on whether or not siblings of persons with ASD are at risk for negative effects. However, patterns of anxiety among these siblings are being examined to see if charac teristics of a child with autism spectrum disorder and their parentsRead MoreAutism Spectrum Disorder ( Asd )1535 Words   |  7 PagesHow Autism Influences the Interactions with Others There is a little boy that gets up every morning and goes to school. He goes home to his parents after school each day. He eats, sleeps, and plays just like any other child. There is one difference. He sees the world in a unique way than most other children not affected by Autism Spectrum Disorder. The boy’s life and actions are a bit different and can be challenging for him. He needs understanding parents, family members, and teachers. Autism SpectrumRead MoreAutism Spectrum Disorder ( Asd )1444 Words   |  6 PagesAutism Spectrum Disorder Dustin S. Staats University of Central Oklahoma â€Å"Autism Spectrum Disorder (ASD) formerly known as just Autism, is a disorder that affects about 1 in 68 children here in the United States.† (Facts about ASD) This is a pretty high prevalence and the number is continuing to rise. â€Å"Autism is a developmental disability that can cause significant impairments in behavioral, communication, and social aspects of everyday life.†(Facts about ASD). The intellectual functioning ofRead MoreAutism Spectrum Disorder ( Asd )1369 Words   |  6 PagesAutism Spectrum Disorder (ASD) Introduction I don t think people understand how unique children with Autism are or the demands of caring for a child with Autism is. In order to grasp the effect of this disability has on a child or their family it is important to understand the characteristics of a child living with Autism. So for you to understand I will be talking about Autism Spectrum Disorder (ASD) or Autism in a childs life. I will be talking about what autism is, the history and descriptionRead MoreAutism Spectrum Disorder ( Asd )1587 Words   |  7 Pages Topic: Autism Spectrum Disorder  (ASD) Purpose: My audience will learn the importance of recognizing early signs of Autism Spectrum Disorder in children. Thesis: It is important to understand the early signs of Autism Spectrum Disorder, and why early intervention is the best treatment. Introduction: Gain/maintain attention There is a television show I like to watch called â€Å"The Big Bang Theory, maybe some of you have seen it. This show focuses on the relationships between a group of friends, someRead MoreAutism Spectrum Disorder ( Asd ) Essay1168 Words   |  5 PagesAutism Spectrum Disorder, as defined by the National Institute of Neurological Disorders, refers to a group of complex neurodevelopment disorders characterized by repetitive and characteristic patterns of behavior and difficulties with social communication and interaction (ninds.nih.gov). Autism Spectrum Disorder (ASD) is a very complex developmental disorder and the term ‘spectrum’ was added to the original term simply known as ‘Autism’ due to the wide range of symptoms associated with the disorderRead MoreAutism Spectrum Disorder ( Asd )1852 Words   |  8 PagesThe following paper is going to cover the topic of Autism Spectrum Disorder (ASD). Using research and data collected from various authors and journalists the paper will describe the different variations of autism and discuss the impact autism has on a person- in society, at home, in the classroom, and in their careers. Beginning at infancy, autism has a major impact on not just the child but their family’s life as well. The child’s lack of ability to interpret social cues, gestures, and expressionsRead MoreAutism Spectrum Disorder ( Asd )1801 Words   |  8 PagesAutism spectrum disorder (ASD) is a heterogeneous neurodevelopmental disorder characterized by qualitative impairments in social interaction and communication, and restricted, repetitive behavior (American Psychiatric Association [APA], 2013), and is associated with impairments in executive functions. Autism Spectrum Disorder is also defined as a group of disorders that impair an individual’s ability to understand and engage in the give-and-take of social relationships. (Boyd, 2015) Autism is a well-known

Emotional and Cultural Intensity and Divergence †MyAssignmenthelp

Question: Discuss about the Emotional and Cultural Intensity and Divergence. Answer: Introduction I have conducted a self-analysis and also I contacted my colleagues and asked two of them to solve the same questions. This helped me to gather a clear knowledge about the gap existing between myself perception and perception of the other. I have also made use of the Johari window. In this part, I will be using the Johari window and also the surveys that have been answered by me and also by my colleagues. The result that has been obtained from the survey that has been answered by me show that my score in the musical category is highest (32), Linguistic is 26, Logical-mathematical is 27, Bodily-kinesthetic is 24, spatial visual is 21, interpersonal is 30 and intrapersonal is 32. This shows that my response to the sounds and the musical quality is higher. I am very active towards all sorts of musical effects and I can very easily connect my feelings (happiness, joy, sadness and many other such feelings) with music. My linguistic rating shows that reading and writing skills are also good. I can manage my relationships well by the means of proper communication. This is indeed true as I believe communication is one of the best ways to express emotions. My logical-mathematical skills show that I am of a calculative mind and I can very well predict the outcomes of all the actions. Bodily-kinesthetic skills score is 24 which shows that I am neither very active towards eye contact nor bodily feelings. The spatial and visual score is 21 which show that I am not really very open towards the paintings. My interpersonal skills are well developed and it shows that I am very open towards knowing the feelings of other people. I try to be very caring and helpful towards them. The intrapersonal slot is also 32, which shows that I believe in doing a self-analysis in order to know my own strengths and weaknesses. Their surveys showed that my interpersonal rating is 29 and my intrapersonal skill is 21. I tried to analyze this gap by using the Johari window. The first window is the arena or the free elf where I saw that my predictability and my colleagues predictability matched and they know that I am a shy person and I try to avoid eye contact or physical contacts like hugs, handshakes. The second window is the blind spot that showed me the things that I didnt know about myself but others knew. I thought that I am very helpful to people and I am also good at self-analysis. However, the surveys of the other two colleagues showed me that I try to help people a lot but I am often less confident and I get frustrated easily. I often lose my patience. This is indeed very harmful to myself and also the people whom I try to help. The third area or faade showed the things that I know about myself but my colleagues didnt. Musicality score was low as 20 in the surveys completed by my colleagues. This is the second window or the blind spot as it is known only by me that I am fond of music. My colleagues have not yet been able to discover that I am fond of music. The fourth area or the unknown area are some qualities that are yet to be discovered. Perhaps I will try to work on my anger. I do not know if I have often been very rude to my peers. It is also unknown to my colleagues that whether I have the bad habit of losing my temper very often. I have gone through the survey results from my observations and from the observations of my colleagues as well. I have seen from the Daniel Goleman's EQ Instrument test that my IQ is average. I scored. I scored 105 out of 200. This shows that my weakness is my logical and mathematical skills. I have to work more on mathematical and analytical problems. This will be helpful for me in the professional fields. I will be working hard on this ground. Apart from this, I feel that Musicality is my strength and also the interpersonal and intrapersonal skills. I will utilize the musicality for good purpose. I can use it in some NGO for the blind kids. I can use my knowledge in music to teach them to understand different things and comprehend their meaning. I will continue helping other people and take my empathetic and caring nature as strength. I will, however, have to work on the weakness of lack of confidence. If I am not confident enough then I will not be able to take any decisions on my own. I will be enrolling myself in the meditation classes that will help me to work on my confidence level. My intrapersonal skill is also my strength as I know how to do a thorough self-analysis of own strengths and my weaknesses. I will work on it further but at the same time, I will make sure that I am able to accept my drawbacks freely. I will not move backward to accept my drawbacks. I will have to be very open regarding my feelings so that I do not end up creating trouble for myself in my professional fields. I will make it a point that I am communicating my grounds of difficulties and needs. There are group projects that I often take up along with my teammates. It can happen that I am doing a group project with my colleagues regarding some mathematical or statistical assignment. I will develop my logical skills by talking with them and by taking part in many logical problems. This will help me to develop my aptitude and my knowledge. I can be an able leader if I can guide my followers in the best way possible. I have to improve my skills and my aptitude in order to guide them. There will be many problems like absenteeism or less and poor production from my teammates. However, I will make sure that I am not losing my temper nor am I becoming less confident in my decisions. My teammates will always look upon me as their guide and the philosopher. One of my teammates might not be able to understand the job requirement. So, in that case, I will have to deal with him very patiently. I cannot really afford to be shy. I have to cheer him up. I have to work with the bodily-kines thetic abilities and develop close eye contest with him and shake hands with him to make sure that he feels at ease. As a leader, I will support him emotionally as well. I will also suggest him some good and refreshing music (musicality) that might be soothing for him. As I have a good taste in musicality I will be able to suggest him some refreshing songs. I will take care of the fact that I am able to support my teammates and my followers at every possible means. I also have to work with the bodily and the kinesthetic approaches as these little gestures and body language are necessary at the office level. Often there can be meetings or group projects where I have to lead a group of people. In order to encourage them, I will have to use little gestures like that of a handshake, pat on the back, a kind of eye contact and other such friendly and supportive activities. So I will have to make sure that I am not being very shy or much close and introvert towards my colleagues, my friend s or my team members. I must overcome my shyness. I have to make my peers and my colleagues know that I am very open and approachable to them. Conclusion So, it can be concluded from the self analysis that I need to work upon the several areas. Musicality is one of my good and positive points so I will be nurturing it further and will use it for refreshing myself whenever I am tired or frustrated. I will also be working upon the visuals a d the bodily and kinesthetic areas as I need to develop my interest towards creative aspects and also work upon developing my bodily gestures towards my peers and colleagues.

Positioning and Differentiating Your Business free essay sample

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide. The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Page 8 mistrust the people they will be dealing with. That presents you with the opportunity to position your business as friendly and filled with employees who enjoy helping customers. Or you might notice in target market â€Å"B† that honor and integrity are prized personal values and the dominant purchase preference is â€Å"performance† (they focus on reliability, dependability, and quality). This could lead you to position your business as one that â€Å"goes the extra mile to make it work right for you. † Once you learn to apply this approach, the possibilities are unlimited! Redefining Your Products With so many similar and competing products and services out there, redefining yours so that it stands out from all the rest is an important part of your Positioning Strategy. We will write a custom essay sample on Positioning and Differentiating Your Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet (cont’d) Key product attributes I Functionality I Sensory impact I Unconscious associations I Conscious-mind conclusions I Price/value I Access/convenience How they apply in this market segment†¦ Key psychographic characteristics How they apply in this market segment†¦ This component requires that you describe your product in terms of its key attributes as perceived by the customer. For purposes of positioning, you don’t have to create a detailed product description – just a few words to identify the kind of product, plus a few phrases describing the one, two, or three attributes that make it stand out from all others. (Later, in Your Marketing Strategy, process MK-0060, you’ll create a detailed product description. ) Key Product Attributes: The Customer’s View Functionality Sensory Impact Unconscious Associations Conscious-Mind Conclusions Price/Value Access/Convenience Functionality. What the product does, especially what it does for the customer. Sensory impact. The sensory experience of the product. What does it look like? Sound, feel, taste, and smell like? Unconscious associations. What common unconscious associations is the product likely to trigger, and what emotional responses are likely to be stimulated by those associations? Derived from careful study of your Central Psychographic Worksheet for this market segment†¦ Conscious-mind conclusions. What are the logical, rational judgments and conclusions the conscious mind is likely to reach regarding this product? Price/value. Is the price of the product perceived as high, moderate, or low, and is the product worth its price? Access/convenience. Do customers have access to the product? How easily can they get it? Is it convenient – nearby, no hassles, minimal effort? Consider these examples of products that have been â€Å"redefined. † (We’ve noted the key product attributes used for the redefinition. ) How do you respond to them? Copyright  © 1986, 1988, 1994, 1996 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide. Copyright  © 1986, 1988, 1994, 1996 by E-Myth Worldwide. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from E-Myth Worldwide. The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040 Positioning and Differentiating Your Business Positioning Strategy Worksheet (cont’d) The E-Myth Mastery Program Module 2: E-Myth Marketing Fundamentals Business Development Process: MK-0040

Business plan for creating online business expansion selling healthcare products and services

Business plan for creating online business expansion selling healthcare products and services Introduction Online advertising is the best modern way to attract, capture and retain customers in a mass market where they will be informed about the availability of the product in the market, the exact locations where it can be purchased, the advantages of using the product, the company policy regarding usage of the product and any other relevant information like company history in terms of provision of competitive products for some period of time, having qualified staff who are ready to assist incase the product turns hazardous and also what first aid procedure to be adopted in such a case.Advertising We will write a custom report sample on Business plan for creating online business expansion selling healthcare products and services specifically for you for only $16.05 $11/page Learn More Online health care business will help to provide timely cure for ailments and so will contribute towards reducing deaths in the society. Main body Business expansion beg ins by carrying out an analysis which explains whether there is need for expansion, advantages to be derived from the business expansion and also how consumers will benefit from the expansion, thereafter the current financial position of the business will be assessed to determine the actual increase in business as a result of the expansion. This will come along with costs related to the expansion like recruitment of more staff members, acquisition of new equipment and training staff members. A time frame has to be worked out for training or acquiring new staff and educating them about the goals and objectives of the new business. An analysis needs to be made to determine source of capital for expansion and this will begin by doing a budget on cash needs. If need be, capital can be raised for the expansion process and this will be via bank loan, or increasing share capital for shareholders and so they will have to inject more capital (Kotler Keller, 2008). While planning on the onli ne business, the company will carry out a visibility cost analysis, assess the staffing needs to carry out the web designing, maintaining and providing frequent press release, responding to consumer queries, receiving online orders dispatching products purchased and carrying out general administration for the new business.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Web designing will cost around $500, the rest of the staff members will be permanent employees who will earn a monthly allowance, and their key performance indicator will be the number of customers served. Enough investment will be made for machinery which includes computers and laptops which will be used to provide consumer feedback. Proper advertising strategies will have to be put in place to help make consumers aware about the business expansion through various media. This can be done via television, radio adv ertising, preferred magazine pull outs, Google ad word adverts and also though social sites like face book, all this is aimed at increasing the web presence. After this analysis, a good business plan has to be drawn; it will give an account of the current business operations, expected operation after expansion, details of experience and qualifications of staff and also employment status. This will help consumers know more about the company profile so they can decide if they want to create a relationship with the business, also this will help the company to secure financing from banks (Kotler Keller, 2008). The product needs to be viable in order for it to satisfy consumer needs, since viability of the products is what provides a market outlook on the product, how it will be marketed, who the target market is, the purchase locations, and so this provides an analysis on the way consumers will perceive the product or service in terms of how this will satisfy their demands, and help in crease the possibility of using the product again. The company must present the product attractively online, give an account of all the benefits of using the product and this must be followed by a detailed account of the presence of that product for some time and it has been proven to be beneficial to consumers. For instance, if it is an insurance health product, the company should explain the channel of processing claims, how accidents will be reported, how payments will be made and time frame among other attributes which will make people consume the product. Before going online, the company will analyze the product using the BCG model where the product will be classified as a star, a cash cow, a problem child or a dog.Advertising We will write a custom report sample on Business plan for creating online business expansion selling healthcare products and services specifically for you for only $16.05 $11/page Learn More Once proper analysis has been made, th e company will do a budget analysis to determine the extent of budgeting requirements. If the product is a star, more expenditure has to be incurred to ensure that there is wide market coverage for the product to make sure there will be a long period of consumer usage of the product but if a cash cow, modest expenditure should be incurred since the objective is to get as much revenue as possible from the product before phasing it out of the market. To carry out a proper online expansion, the company must identify potential competitors, which are companies offering similar products or services, after that an assessment will be done to determine the competitors strengths, weaknesses, opportunities and threats. We will take into serious consideration the strengths and opportunities of the competitor, try to see where the competitor is doing very well and how that is made possible so that we can look for ways of making that our opportunity aimed at taking that market share. Online marke ting will help to attract more people to the website, increase customers and enhance brand loyalty, so we will begin by having a web promotion plan which will start with an effective web design and development strategy which must be appealing to consumers and in return will give us good search optimization techniques. Good online marketing goes hand in hand with an efficient email marketing tool where customers can be briefed about new products’ features and any other information worth knowing. We will introduce reseller affiliate programs and associate programs all aimed at getting to refer more clients from the existing ones, build a responsive opt-in email list where consumers will communicate directly to us, publish online web releases, facilitate and run online contests and introduce a blog/online chart where the company staff charts directly with online clients and provide answers to their queries.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order for the company to reach a wide market for its online product sale strategy, we must optimize the online content, we have to ensure the information we have on the website is targeted to consumers, has the right words consumers will be looking for. We must have a clear hierarchy and text links, where every page will be easily accessed by one link, the information on every link should be useful, with a clear and accurate description of the content. We must limit flash files, portable document files and dynamic content since this will reduce our search optimization progress or we employ Meta tags to exclude such content from search engines to increase or ranking (Brigham Daves, 2004). Social media integration has to be put in place, it will be aimed at increasing web presence and takes the form of search engine optimization, allowing other companies to advertise on your site, carrying out email marketing, buy online media space and carry out frequent press releases which deta il the milestones the company is taking to ensure that it offers the best products in the market, and above all, offer the best design of the social sites placed strategically and prominently exposed. Online customer relationship management is the way the company manages its relationship with customers, clients and any other sales force by organizing, automating and synchronizing sales, marketing, customer service and technical support activities, all this aimed at ensuring customers get the satisfaction they deserve, the objective being to retain current customers, entice and acquire new ones, this will reduce marketing costs and customer service level agreement. We shall have dedicated staff who will answer customer questions in real-time, we shall work on an online agents offering live chart with customers, and this will help customers get immediate solutions to any immediate concerns (Eley Tilley, 2009). A proper and secure payment system should be in place which enables custom ers to pay online for products and services and delivery of the products must be real-time as per the information provided by the customer during time of purchase. The product must be tested to make sure quality is guaranteed so as to eliminate cases of customer complaints and consequent shipping back the product. Online business will reach the entire world at the click on the website link so the company must anticipate and expect to make sales to a very wide market, it should strategize to have feedback from potential areas away from home country where purchases are high and so it should plan to have a franchise operating there if this will be economical as opposed to sending the products from home country. The website should have a translation tool which will help customers not able to read English to translate the data to a language of their choice, and adequate measures should be put in place to accommodate different cultures for instance in terms of packaging, advertising might be restricted in certain ways in some cultures (Eley Tilley, 2009). Conclusion Basically, there must be a detailed plan for the expansion/growth of an online healthcare business, which gives the framework of operations, detailed account procedures to be followed and an outline of the expected benefits resulting from the expansion. This is what the company management will look at and assesses the possibility of having the business expanded and therefore try to increase sales though online advertising. The expansion should be carried out in stages since this will give the company room to introduce new online products, give employees time to study and understand the systems and be able to assist clients. References Brigham, E., Daves, P. (2004). Intermediate Financial Management (8th ed.). Mason, OH: Thomson/South-Western. Eley, B., Tilley, S. (2009). Online marketing inside out. Melbourne: SitePoint. Kotler, P., Keller, K. (2008). Marketing management (13th ed.). Upper Saddle Riv er, New Jersey: Prentice Hall. Appendix Appendix A: Projected Costs Projected web development costs = $500 (one off) Projected maintenance costs: Web hosting = $100 Per Year Web search optimization = $100 Per year Maintenance = $200 per year Appendix B. New Website Index International Healthcare and drug seller’s website index A Access drug database Acquire vaccinations for new born children C Customer registrations Consumer feedback D Drug prescriptions N Names of drugs and prescriptions O Online help Online purchase of drugs P Product range Purchase criteria S Staff qualifications T Talk to the doctor on duty

Strategic Management Outline Example | Topics and Well Written Essays - 750 words

Strategic Management - Outline Example Resources a firm acts as its competitive strength when strategically exploited. The exploitation of organization resources with a view of creating sustainable advantage occur over time. Strategic resource positioning The performance of a firm would depend on a number of factors. First, product viability depends on its cost in comparison to similar products and the capacity of the product to meet the demands in the market. Strategic placement of product would dictate product innovation; which includes designing, composition, and conditions, which influences its processing. The uniqueness of the product does not only influence imitation of the product, but also the identity in the market. Firms whose products are not viable innovate or shift in order to remain economically viable. How resources meet consumer demands The consumer’s behavior defines whether the product is valuable. This attribute would dictate the success of an industry. Industries consider product innovation stra tegies, which would produce unique response in the market. It means that the product has to be hard to imitate as well as identified by many consumers. Many firms consider product innovation strategy, which would create a product that is hard to substitute as well as rare in supply. Products, which create satisfaction, would retain the consumers over a time. Types of resources Resources of a firm are critical to its success. These resources are either tangible or intangible. Tangible assets include infrastructure, reputation, and database while intangible assets are strategies of the firm. The ability of a firm to compete in the market depends on its asset mobilization. Strategic resources The influence that a firm exerts in the market would depend on the strategies it develops in the following areas: financial assets, human assets, reputation assets, capabilities and competencies, and intellectual assets. Mobilization of the assets with an aim of achieving the organization goals in fluences the positioning of the firm. Reputation assets The viability of a firm would depend on the reputation it commands in the market. For a firm to build a good reputation it would consider cost of the product, competitors influence, consumer behavior, and economic constraints (Haberberg and Rieple, 2007:8). The above factors influence the approach that a firm would take towards building its reputation. Firms rebrand their products in response to consumer behavior in order to keep the product viable in the market. Relational assets Competitiveness of a firm does not only rely on reputational assets, but also relational assets. The internal environment of the firm would influence its productivity. The relationship between various departments must focus on the interest of the firm. Internal relationship in the firm would influence the work out put of the firm. This will in turn influence consumers’ satisfaction. For instance, satisfaction of the employees would contribute t o satisfaction of the consumers because the employees would strive towards achieving the goals of the firm. The relationship between the firm and the government will define its operations in the market. Thus, the relation must demonstrate an interest in serving the consumers. Dynamic capabilities The ever-changing market conditions require dynamic approaches in organization’s functions. Firms must be ready to demonstrate innovation in a changing environment. The uncertainty of the future dictates that a firm has to change its

Why has it proved so difficult to create an effective International Essay

Why has it proved so difficult to create an effective International Criminal Court - Essay Example It took several meetings between the superior nations such as France, US, UK, China and the Soviet Union to finally agree on the membership terms, bodies and other arrangements that would be necessary to set up the UN, and ensure that it met its international security, social and economic goals. It was officially formed in 1945 with 50 member states and five nations being permanent members and holding the veto power. By 2007, it had 192 member states (Hanhimaki, 2008). The terms and conditions initially set were to be later reviewed and maybe changed or revised, something that has never happened to date. Any decisions made on international security, economic development or social levels have to be approved by the nations holding the veto power first, directly or indirectly before being approved. This has led to power imbalance in the UN with other nations feeling sidelined and having no powers to disagree. The existence and operation of the International Criminal Court (ICC) is one of the issues being disagreed upon by member states. Disagreements surround charges taken to it and how it only handles cases from some states and not from others and especially those holding the veto power, leading to it lacking the impartiality necessary in a court of justice. Its operation therefore lacks consensus making it difficult to exist and perform its roles. The fact that the operation of the court from its inception seems to be controlled by a few members has brought about more questions than answers, and led to creation of issues of mistrust of the so called justice being sought in the court. The ICC comes in to deal with crimes that the national courts cannot be able to handle. This is because of lack of ability of a country to address the heinous criminal acts or because of the lack of a government. The national court may also lack capacity to prosecute their own cases and especially those of higher magnitude because of lack of resources or the lack of