Business plan for creating online business expansion selling healthcare products and services

Business plan for creating online business expansion selling healthcare products and services Introduction Online advertising is the best modern way to attract, capture and retain customers in a mass market where they will be informed about the availability of the product in the market, the exact locations where it can be purchased, the advantages of using the product, the company policy regarding usage of the product and any other relevant information like company history in terms of provision of competitive products for some period of time, having qualified staff who are ready to assist incase the product turns hazardous and also what first aid procedure to be adopted in such a case.Advertising We will write a custom report sample on Business plan for creating online business expansion selling healthcare products and services specifically for you for only $16.05 $11/page Learn More Online health care business will help to provide timely cure for ailments and so will contribute towards reducing deaths in the society. Main body Business expansion beg ins by carrying out an analysis which explains whether there is need for expansion, advantages to be derived from the business expansion and also how consumers will benefit from the expansion, thereafter the current financial position of the business will be assessed to determine the actual increase in business as a result of the expansion. This will come along with costs related to the expansion like recruitment of more staff members, acquisition of new equipment and training staff members. A time frame has to be worked out for training or acquiring new staff and educating them about the goals and objectives of the new business. An analysis needs to be made to determine source of capital for expansion and this will begin by doing a budget on cash needs. If need be, capital can be raised for the expansion process and this will be via bank loan, or increasing share capital for shareholders and so they will have to inject more capital (Kotler Keller, 2008). While planning on the onli ne business, the company will carry out a visibility cost analysis, assess the staffing needs to carry out the web designing, maintaining and providing frequent press release, responding to consumer queries, receiving online orders dispatching products purchased and carrying out general administration for the new business.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Web designing will cost around $500, the rest of the staff members will be permanent employees who will earn a monthly allowance, and their key performance indicator will be the number of customers served. Enough investment will be made for machinery which includes computers and laptops which will be used to provide consumer feedback. Proper advertising strategies will have to be put in place to help make consumers aware about the business expansion through various media. This can be done via television, radio adv ertising, preferred magazine pull outs, Google ad word adverts and also though social sites like face book, all this is aimed at increasing the web presence. After this analysis, a good business plan has to be drawn; it will give an account of the current business operations, expected operation after expansion, details of experience and qualifications of staff and also employment status. This will help consumers know more about the company profile so they can decide if they want to create a relationship with the business, also this will help the company to secure financing from banks (Kotler Keller, 2008). The product needs to be viable in order for it to satisfy consumer needs, since viability of the products is what provides a market outlook on the product, how it will be marketed, who the target market is, the purchase locations, and so this provides an analysis on the way consumers will perceive the product or service in terms of how this will satisfy their demands, and help in crease the possibility of using the product again. The company must present the product attractively online, give an account of all the benefits of using the product and this must be followed by a detailed account of the presence of that product for some time and it has been proven to be beneficial to consumers. For instance, if it is an insurance health product, the company should explain the channel of processing claims, how accidents will be reported, how payments will be made and time frame among other attributes which will make people consume the product. Before going online, the company will analyze the product using the BCG model where the product will be classified as a star, a cash cow, a problem child or a dog.Advertising We will write a custom report sample on Business plan for creating online business expansion selling healthcare products and services specifically for you for only $16.05 $11/page Learn More Once proper analysis has been made, th e company will do a budget analysis to determine the extent of budgeting requirements. If the product is a star, more expenditure has to be incurred to ensure that there is wide market coverage for the product to make sure there will be a long period of consumer usage of the product but if a cash cow, modest expenditure should be incurred since the objective is to get as much revenue as possible from the product before phasing it out of the market. To carry out a proper online expansion, the company must identify potential competitors, which are companies offering similar products or services, after that an assessment will be done to determine the competitors strengths, weaknesses, opportunities and threats. We will take into serious consideration the strengths and opportunities of the competitor, try to see where the competitor is doing very well and how that is made possible so that we can look for ways of making that our opportunity aimed at taking that market share. Online marke ting will help to attract more people to the website, increase customers and enhance brand loyalty, so we will begin by having a web promotion plan which will start with an effective web design and development strategy which must be appealing to consumers and in return will give us good search optimization techniques. Good online marketing goes hand in hand with an efficient email marketing tool where customers can be briefed about new products’ features and any other information worth knowing. We will introduce reseller affiliate programs and associate programs all aimed at getting to refer more clients from the existing ones, build a responsive opt-in email list where consumers will communicate directly to us, publish online web releases, facilitate and run online contests and introduce a blog/online chart where the company staff charts directly with online clients and provide answers to their queries.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order for the company to reach a wide market for its online product sale strategy, we must optimize the online content, we have to ensure the information we have on the website is targeted to consumers, has the right words consumers will be looking for. We must have a clear hierarchy and text links, where every page will be easily accessed by one link, the information on every link should be useful, with a clear and accurate description of the content. We must limit flash files, portable document files and dynamic content since this will reduce our search optimization progress or we employ Meta tags to exclude such content from search engines to increase or ranking (Brigham Daves, 2004). Social media integration has to be put in place, it will be aimed at increasing web presence and takes the form of search engine optimization, allowing other companies to advertise on your site, carrying out email marketing, buy online media space and carry out frequent press releases which deta il the milestones the company is taking to ensure that it offers the best products in the market, and above all, offer the best design of the social sites placed strategically and prominently exposed. Online customer relationship management is the way the company manages its relationship with customers, clients and any other sales force by organizing, automating and synchronizing sales, marketing, customer service and technical support activities, all this aimed at ensuring customers get the satisfaction they deserve, the objective being to retain current customers, entice and acquire new ones, this will reduce marketing costs and customer service level agreement. We shall have dedicated staff who will answer customer questions in real-time, we shall work on an online agents offering live chart with customers, and this will help customers get immediate solutions to any immediate concerns (Eley Tilley, 2009). A proper and secure payment system should be in place which enables custom ers to pay online for products and services and delivery of the products must be real-time as per the information provided by the customer during time of purchase. The product must be tested to make sure quality is guaranteed so as to eliminate cases of customer complaints and consequent shipping back the product. Online business will reach the entire world at the click on the website link so the company must anticipate and expect to make sales to a very wide market, it should strategize to have feedback from potential areas away from home country where purchases are high and so it should plan to have a franchise operating there if this will be economical as opposed to sending the products from home country. The website should have a translation tool which will help customers not able to read English to translate the data to a language of their choice, and adequate measures should be put in place to accommodate different cultures for instance in terms of packaging, advertising might be restricted in certain ways in some cultures (Eley Tilley, 2009). Conclusion Basically, there must be a detailed plan for the expansion/growth of an online healthcare business, which gives the framework of operations, detailed account procedures to be followed and an outline of the expected benefits resulting from the expansion. This is what the company management will look at and assesses the possibility of having the business expanded and therefore try to increase sales though online advertising. The expansion should be carried out in stages since this will give the company room to introduce new online products, give employees time to study and understand the systems and be able to assist clients. References Brigham, E., Daves, P. (2004). Intermediate Financial Management (8th ed.). Mason, OH: Thomson/South-Western. Eley, B., Tilley, S. (2009). Online marketing inside out. Melbourne: SitePoint. Kotler, P., Keller, K. (2008). Marketing management (13th ed.). Upper Saddle Riv er, New Jersey: Prentice Hall. Appendix Appendix A: Projected Costs Projected web development costs = $500 (one off) Projected maintenance costs: Web hosting = $100 Per Year Web search optimization = $100 Per year Maintenance = $200 per year Appendix B. New Website Index International Healthcare and drug seller’s website index A Access drug database Acquire vaccinations for new born children C Customer registrations Consumer feedback D Drug prescriptions N Names of drugs and prescriptions O Online help Online purchase of drugs P Product range Purchase criteria S Staff qualifications T Talk to the doctor on duty

Strategic Management Outline Example | Topics and Well Written Essays - 750 words

Strategic Management - Outline Example Resources a firm acts as its competitive strength when strategically exploited. The exploitation of organization resources with a view of creating sustainable advantage occur over time. Strategic resource positioning The performance of a firm would depend on a number of factors. First, product viability depends on its cost in comparison to similar products and the capacity of the product to meet the demands in the market. Strategic placement of product would dictate product innovation; which includes designing, composition, and conditions, which influences its processing. The uniqueness of the product does not only influence imitation of the product, but also the identity in the market. Firms whose products are not viable innovate or shift in order to remain economically viable. How resources meet consumer demands The consumer’s behavior defines whether the product is valuable. This attribute would dictate the success of an industry. Industries consider product innovation stra tegies, which would produce unique response in the market. It means that the product has to be hard to imitate as well as identified by many consumers. Many firms consider product innovation strategy, which would create a product that is hard to substitute as well as rare in supply. Products, which create satisfaction, would retain the consumers over a time. Types of resources Resources of a firm are critical to its success. These resources are either tangible or intangible. Tangible assets include infrastructure, reputation, and database while intangible assets are strategies of the firm. The ability of a firm to compete in the market depends on its asset mobilization. Strategic resources The influence that a firm exerts in the market would depend on the strategies it develops in the following areas: financial assets, human assets, reputation assets, capabilities and competencies, and intellectual assets. Mobilization of the assets with an aim of achieving the organization goals in fluences the positioning of the firm. Reputation assets The viability of a firm would depend on the reputation it commands in the market. For a firm to build a good reputation it would consider cost of the product, competitors influence, consumer behavior, and economic constraints (Haberberg and Rieple, 2007:8). The above factors influence the approach that a firm would take towards building its reputation. Firms rebrand their products in response to consumer behavior in order to keep the product viable in the market. Relational assets Competitiveness of a firm does not only rely on reputational assets, but also relational assets. The internal environment of the firm would influence its productivity. The relationship between various departments must focus on the interest of the firm. Internal relationship in the firm would influence the work out put of the firm. This will in turn influence consumers’ satisfaction. For instance, satisfaction of the employees would contribute t o satisfaction of the consumers because the employees would strive towards achieving the goals of the firm. The relationship between the firm and the government will define its operations in the market. Thus, the relation must demonstrate an interest in serving the consumers. Dynamic capabilities The ever-changing market conditions require dynamic approaches in organization’s functions. Firms must be ready to demonstrate innovation in a changing environment. The uncertainty of the future dictates that a firm has to change its

Why has it proved so difficult to create an effective International Essay

Why has it proved so difficult to create an effective International Criminal Court - Essay Example It took several meetings between the superior nations such as France, US, UK, China and the Soviet Union to finally agree on the membership terms, bodies and other arrangements that would be necessary to set up the UN, and ensure that it met its international security, social and economic goals. It was officially formed in 1945 with 50 member states and five nations being permanent members and holding the veto power. By 2007, it had 192 member states (Hanhimaki, 2008). The terms and conditions initially set were to be later reviewed and maybe changed or revised, something that has never happened to date. Any decisions made on international security, economic development or social levels have to be approved by the nations holding the veto power first, directly or indirectly before being approved. This has led to power imbalance in the UN with other nations feeling sidelined and having no powers to disagree. The existence and operation of the International Criminal Court (ICC) is one of the issues being disagreed upon by member states. Disagreements surround charges taken to it and how it only handles cases from some states and not from others and especially those holding the veto power, leading to it lacking the impartiality necessary in a court of justice. Its operation therefore lacks consensus making it difficult to exist and perform its roles. The fact that the operation of the court from its inception seems to be controlled by a few members has brought about more questions than answers, and led to creation of issues of mistrust of the so called justice being sought in the court. The ICC comes in to deal with crimes that the national courts cannot be able to handle. This is because of lack of ability of a country to address the heinous criminal acts or because of the lack of a government. The national court may also lack capacity to prosecute their own cases and especially those of higher magnitude because of lack of resources or the lack of

Evolution of Gillette Razor Blades Essay Example for Free

Evolution of Gillette Razor Blades Essay Marketing, design and innovation is the study of how an organisation’s competitive advantage forte is indomitable and shaped by its marketing, design and innovation prowess. In addition, it is as a critical factor to the growth and success of the organisation and to the global community. This study seeks to reconnoitre the Gillette’s Power Razor through the lens of organisational marketing, design and innovation. It will look at the way in which Gillette Power Razor and its brand prospers in those areas and how it impacted on the competiveness in the marketplace. The objectives of the study are, firstly to display how the characteristics of the Gillette Power Razor have evolved over time to meet customer’s needs. To show the benefits and value derived by the users. To show the uniqueness of its design elements. Finally, to show the Gillette’s brand appeal in contemporary markets. In this research the investigator will be taking the view of epistemology. The investigator selected the Gillette power razor as the product to critique within the context of marketing, design and innovation. The razor took a very long time to evolve into its present multidimensional use. Therefore, true innovation always begins by investigating the historic footprint. Analysis will be used shows how the characteristics of the item has altered over time what drove the changes in the market and which it exists from the benefits and value derived by the clients, customers or recipients. Furthermore, the uniqueness of its design elements – shape, colour, design, imagination, relevance and usefulness. Finally, its appeal as brand in contemporary markets. In industry, methods and tools are developed on how to organize and manage innovation processes with the objective to better control added – value, cost and risk. † Additionally, Marketing is the process of determining customer needs and wants and then providing customers with goods and services that meet or exceed their expectations (Nickels et al, 2002). Nevertheless, the Danish Government describes design as â€Å"the power to make products and services more attractive to customers and users, so they are able to sell at a higher price by being differentiated from the competition by virtue of new properties, values and characteristics. Marketing, design and innovation is the study of how an organisation’s competitive advantage forte is indomitable and shaped by its marketing, design and innovation prowess. In addition, it is as a critical factor to the growth and success of the organisation and to the global community.

A Rose for Emily by William Faulkner Essay -- feminists feminism

A Rose for Emily A Rose for Emily by William Faulkner is a unique piece of literature. It has a plot which seems somewhat bland, and it is not particularly exciting. However, the ending is quite suprising, and for me it made the story worth reading. I think there are some interesting aspects of this story if you look at it from a feminist point of view. The feminist movement has attempted to elevate the status of the woman to a level equal with men. Feminists have fought for the right of women to be free from the old social restraints which have been in place for so long. A feminist believes a woman should be strong and independent. In some ways the main character, Emily, is this kind of woman, but for the most part she is portrayed as weak and fragile. Throughout the stor...

American Off-Shore Drilling: Crisis or Fortune Essay

Living within a country that thrives off of technology creates an infinite demand for power. From the extensive automobile power structure to the agricultural industry that America is reliant on, oil and natural gas are specifically necessary to make this part of the â€Å"go ‘round†. Within the gulfs, seas, and oceans that surround the United States of America lies illimitable amounts of natural oils, which are nestled in the crust of the earth. Over the years, the retrieval, refining and use of this natural resource has been controversial for a mass variety of reasons, both sides presenting substantial reasoning as to the pros and cons to off-shore oil and natural gas drilling. Each American must determine their opinion once reviewing both sides of this issue. What cost is America willing to pay to grow in power at the world’s expense, or what amount of power is America willing to do without in order save the earth? Off shore drilling is too vital to America’s economy to be done away with and due to advances in technology, it has become safer for both the environment and its inhabitants, more reliable, pragmatic, and affordable to both the manufacturers and consumers. Oil and natural gas companies such as Chevron, BP, and PennEnergy support the lives of millions upon billions of people through the natural gas and oil they drill from below the water of the oceans surrounding America. These companies are essential to let America be self-reliant in terms of power. As stated by Gingrich, the U. S. spends $700 billion dollars each year on foreign oil imports. (148) The United States are more than capable to support themselves through the amount of natural resources available within it’s territory. â€Å"America is suffering from an artificial energy crisis that is also a dangerous national security crisis- artificial, because America is gifted with enormous reserves of energy; dangerous, because it makes us vulnerable to unreliable and potentially hostile countries. † (Gingrich, XI) Statistics show that there is an estimated 18. 2 billion barrels of oil and 85. 7 trillion cubic feet of natural gas that could safely extracted from US area. (Gingrich, 139) The resources are readily available and by keeping commerce within national borders, a country will continue to support its economy. Becoming dependent on other countries for items that are readily available within the borders is a complete waste. The United States government has put an extremely severe lock on more than eighty percent of all available area to conduct off shore drilling within the federal borders. Gingrich, 14) With rising prices, off shore drilling would be an intuitive choice on congress’ part that would create more job opportunities, more products available to export, and certainly more stability in the energy crisis. The Scotsman newspaper published a statement that said that the off shore drilling industry would supplement â€Å"enormous opportunities† worldwide. With advances in technology, â€Å"Subsea processing, separating, compressing, and pumping are on the leading edge of offshore production technology, especially for deep and ultra deepwater and also harsh environments. (Kliewer, 1) The last major oil spill to occur within the Gulf of Mexico was in 1980. It is also fact that ninety-five percent of the oil that is found within the gulf is not caused by human activity at all. Being that oil is a natural resource and readily available right below the surface, the majority of all oil comes naturally from the earth’s crust on its own. (Gingrich, 99) From the late twentieth century to today, companies have made it a personal goal to make their business as environmentally safe as possible, which benefits all parties involved. There are still continuous efforts to perfect this industry. Oil and natural gas companies believe that the use of technology and innovation and incentives will make it unnecessary to raise taxes to clean up the environment. (Gingrich, 145) These companies want to work with conservationists and environmentalists to properly balance the extraction of natural resources with the wellbeing of the environment. This mindset portrays how maturely, sagaciously, and efficiently the oil and natural gas companies wish to continue their business. Conservationists and environmentalists believe that offshore drilling is nothing but detrimental to the natural occurrence of earth. Offshore oil drills are immutably harmful to both the flora and fauna of the sea, land, and air from a conservationist’s point of view. Within the northern most division of the United States, Alaska, polar bears are at serious risk that could lead to extinction if and when an oil spill was to occur. â€Å"†¦Oil covered polar bears have little chance to survive spills, because the oil the bears ingest while trying to clean themselves could cause death. † (Polar†¦) Deep offshore drilling projects have been said to lead to the emission of lethal gasses. Drilling in water depths greater than 500 feet releases methane, a greenhouse gas at least twenty times more potent than carbon dioxide in its contribution to global warming. † (Juhaz, 311) When a company goes into an area to drill for oil they must first evaluate the area with sonar machines to determine if there is any amount of oil to be obtained. â€Å"Seismic survey devices and military sonars have been implicated in numerous whale beaching and stranding incidents, including a mass stranding of sixteen whales in the Bahamas in December 2001. (Juhaz, 313) Marine animals and fish have much more sensitive hearing than humans and therefore the sonar machines can damage their ability to attract mates and fend against predators. Environmentalists also scrutinize oil companies for the number of injuries that employees suffer while working on offshore oil rigs. The HSE inspects all oil rigs throughout the gulf. Within the past few years, the number of injuries has dropped a considerable amount. It is believed though, that the only reason these numbers were lower is due to the fact that a smaller number of actual injuries were reported. Low†¦) Seaside communities can also feel the negative effects of oil spills. These communities have no choice in what washes up on their shores, where the majority of their popularity can come from. If an oil spill were to occur, it is not a guarantee that they would receive any compensation for the damages. Costal tourist communities would especially suffer. â€Å"‘If there’s one spill or one disaster, you could destroy us for a very long time. ’† (Juhaz, 314) Not only would their homes and communities be affected, but also their livelihood. Offshore oil and gas companies have exemplary motives, standards, and hopes for their business. Environmentalists constantly attack these companies with verbose denunciation that is often not valid. For instance, Juhasz wrote in his book The Tyranny of Oil that somewhere between 1,500 and 2,000 tons of waste material is released into the water annually. This is misleading and obscure considering that the â€Å"waste material† consists of rock, mud, and minerals, all of which are overly abundant in the oceans without any human interference. 312) Many environmentalists also choose to ignore the fact that oil rigs have become essential and permanent habitats for marine life. â€Å"†¦A growing debate is emerging between those who wish to see the rigs disappear entirely and the ones who believe that doing so would destroy an important habitat. † (Rothbach) Even non-intentionally, the owners of oil rigs are benefitting the environment in which they conduct business. It is very possible that they are doing more good than harm to the fish and plants that they first intruded upon. It seems that environmentalists can be somewhat hypocritical in their attempt to extol their platform. It is clear that environmentalists will fight against offshore drilling no matter what strides are made or facts are presented. The key is working to make a situation that benefits the consumers, companies, communities, and of course the environment. This is a very difficult task at hand but manageable. As mentioned before, oil and gas companies are making noticeable strides in â€Å"going green† to benefit the environment. â€Å"Through creative decision making, solutions can be present themselves in a way that all parties will find reasonable, even if not ideal. (Rothbach) In order to prevent the dispersing of dangerous drilling fluids, companies are working to develop a water based, high alkaline solution of silica-based solutions called silanes. (Nowak) Companies are also working to â€Å"set tight standards on carbon dioxide emissions, it will drive more fuel efficient vehicles, which will in effect reduce our dependence on foreign oil. † (Martin) Also, â€Å"subsea facilities are viewed as a path to bring production to market faster while extending life in the field. † (Kliewer) The country of America is most definitely reliant on energy. With each household having an average of two cars each, fuel is a considerable necessity. (Marlin) Environmentalists try to belittle the need for power that America has. This cannot be done. Power is a need that should be on the top of the list to be addressed. The process of which to obtain it is something that should be done with the environment in mind. With the steps already being taken to create an ideal balance, success is visible on the horizon. With advances in technology it is more than possible for the oil industry to be clean, efficient, and environmentally friendly. â€Å"America could rival-even exceed- the world’s biggest energy powerhouses. † (Gingrich, 39) The offshore oil industry is a gold mine just waiting to be taken advantage of. America has just scratched the surface of its potential below its oceans and seas. Considering the fact, that the advances in safety and efficiency have recently been perfected, the timing is perfect to really dive into the fortune that will take America to the top of the power chain in the world.

My Writing A High School Student - 994 Words

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